TAPinto: A faster, leaner platform for 95+ local news sites

Michael Shapiro built TAPinto into a network of 95+ local news sites across New Jersey, New York, Pennsylvania, and Florida. The business was strong—but the technology was expensive, slow, and hard to change. Publishers lost time to fragile releases; readers bounced when pages lagged.

Senirop became TAPinto's long-term technology partner. We modernized the platform, cut costs, hardened security, and put the network on a stack TAPinto owns. Today we still operate and evolve that entire ecosystem—the editorial CMS, every franchise site, cloud infrastructure, the iOS and Android app, and the releases that keep it all running—so TAPinto's team can focus on journalism, not infrastructure.

The challenge

One national network, dozens of independent publishers, millions of readers. TAPinto needed a platform that could scale without breaking the budget, load fast enough to win in search, and stay secure on a high-visibility news brand—without slowing down the next town launch.

What we did

• Cut cloud costs by rightsizing infrastructure and moving smart workloads to the edge
• Made pages load faster so readers stay and local stories rank better in search
• Built security into daily operations—not as an afterthought
• Gave publishers analytics in their workflow so they see what resonates in their town
• Freed TAPinto from shelf-ware licenses and put them on a roadmap they own
• Keep the full stack running as an ongoing partnership—CMS, sites, cloud infrastructure, native apps, security, monitoring, and releases as the network grows

One app for every site in the network

TAPinto set out to meet readers where they already are—on their phones. Senirop designed, built, and maintains the free TAPinto Local News app for iPhone and Android—alongside the CMS and site platform that power the franchise network. One editorial workflow feeds every site and the app: a fast, focused experience that puts each franchise front and center.

At launch, TAPinto joined a small group of local news organizations nationwide with a branded app of their own. That distinction matters. Millions of readers—especially younger audiences—now rely on apps, not browsers, for daily news. One download, and any site in the network is a tap away.

Push notifications are where the app earns its keep. Breaking stories, calendar events, urgent community updates, and timely offers from local businesses reach readers on the lock screen—not buried in an inbox or throttled by a social feed. Editors publish once in the CMS Senirop runs; the same platform powers every site and delivers the alert to the app the moment the story goes live.

As Michael Shapiro, TAPinto CEO and Publisher, put it: quality hyperlocal content, delivered quickly and efficiently—on the web, across every site in the network, and now in every reader's pocket.

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