Case study
TAPinto: A faster, leaner platform for 95+ local news sites
TAPinto runs 95+ franchise news sites across the US. Senirop cut cloud costs by ~33%, made pages ~45% faster, strengthened security, and gave the network a platform they control—so publishers focus on journalism, not infrastructure.
“Senirop didn't just rebuild our platform; they transformed how we scale. By optimizing our infrastructure, they dramatically improved page speed and strengthened our SEO. Our publishers can now solely focus on local news and generating revenue while we serve millions of readers with absolute confidence in how fast we load and how visible we are in search.”
Results
What changed for TAPinto
Real numbers from a live business—cost, speed, security, and growth in one place.
Economics
~33%
lower monthly cloud spend
Same network, lower bill—more budget back for growth across 95+ sites.
Performance
~45%
faster page loads
Readers and Google both reward speed. Popular story pages load roughly half the time they used to.
Security
Enterprise-grade protection built into every release—not a one-time audit after something breaks.
Velocity
Hours
to launch a new town site
New franchise sites go live in hours, not weeks of infrastructure work.
Reach
1.6M+
monthly readers
Nearly 20M visits a year—and a site experience that keeps local communities coming back.
Audience
39M
+4.6%Page views
16M
Readers
113M
+2.8%Engagements
2025 · Google Analytics
A growing, engaged audience on a platform built to handle the traffic.
Michael Shapiro built TAPinto into a network of 95+ local news sites across New Jersey, New York, Pennsylvania, and Florida. The business was strong—but the technology was expensive, slow, and hard to change. Publishers lost time to fragile releases; readers bounced when pages lagged.
Senirop became TAPinto's long-term partner. We modernized the platform, cut costs, hardened security, and put the network on a stack TAPinto controls—so every dollar and every sprint goes toward local journalism, not vendor lock-in.
The challenge
One national network, dozens of independent publishers, millions of readers. TAPinto needed a platform that could scale without breaking the budget, load fast enough to win in search, and stay secure on a high-visibility news brand—without slowing down the next town launch.
What we did
- Cut cloud costs by rightsizing infrastructure and moving smart workloads to the edge
- Made pages load faster so readers stay and local stories rank better in search
- Built security into daily operations—not as an afterthought
- Gave publishers analytics in their workflow so they see what resonates in their town
- Freed TAPinto from shelf-ware licenses and put them on a roadmap they own
Consultation
Running a multi-site or franchise business?
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